Our Journey
About Craig Pitchers
With over 30 years of experience within the motor trade, I have dedicated my career to understanding every aspect of the automotive industry. Starting out as a salesperson and working my way through multiple departments before owning and running my own dealership, I’ve experienced first-hand the challenges, pressures and day-to-day realities that motor dealers face.
Over the years, I have worked across sales, buying, finance, aftersales, customer service and dealership operations, giving me a genuine understanding of how a successful dealership functions from the ground up. This hands-on experience has allowed me to build not only industry knowledge, but also long-standing relationships with trusted professionals and companies throughout the automotive sector.
Throughout my career, I have built a strong network of people and businesses that I know, trust and have worked closely with for many years. These relationships have been developed through experience, reliability and consistently delivering results within the motor trade. I understand how important trust and reputation are in this industry, which is why I only work alongside companies and individuals that share the same professional values.
The Craig Pitchers Group has been created to bring these trusted industry connections together under one roof, helping dealerships and automotive businesses gain access to reliable services, expert support and practical solutions for the challenges they face every day. Whether it’s finance, warranties, marketing, telecoms, vehicle sourcing, recovery services or dealer support, my goal is to connect businesses with the right people who can genuinely help.
Having spent decades within the industry, I know that running a dealership can be demanding and time-consuming. My aim is to simplify that process by offering trusted solutions backed by real experience and long-term relationships.
The Craig Pitchers Group is built on honesty, professionalism and a genuine passion for helping automotive businesses grow, improve and succeed within an ever-changing marketplace.
The Craig Pitchers Group
Craig Pitchers
Founder & CEO
With over 30 years of experience in the motor trade, Craig Pitchers has worked his way up from salesperson to dealership owner, gaining hands-on knowledge across every department within the automotive industry. Through decades of experience, Craig has built a trusted network of reliable industry professionals and companies, allowing the Craig Pitchers Group to provide dealerships with trusted solutions, expert support and valuable connections across all areas of the motor trade.
Our values
At the Craig Pitchers Group, our business is built on trust, honesty and long-term relationships. We believe that reputation is everything within the motor trade, which is why we only work with companies and professionals that share the same high standards, professionalism and commitment to customer service.
With decades of hands-on experience within the automotive industry, we understand the real challenges dealerships face on a daily basis. Our goal is to provide practical solutions, trusted advice and reliable industry connections that genuinely help businesses grow and operate more effectively.
We value loyalty, transparency and personal service, taking the time to understand each dealership and its individual requirements rather than offering one-size-fits-all solutions. Every partnership we build is based on trust, communication and delivering real value to the businesses we work with.
The Craig Pitchers Group is committed to helping dealerships stay ahead within a fast-moving and competitive industry by connecting them with proven, trusted companies that can support every area of their operation. Our focus is on building strong relationships, supporting long-term success and helping automotive businesses move forward with confidence.
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Trusted
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Experienced
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Professional
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Connected
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Reliable